I’m targeting CFOs at 50–200 employee SaaS companies and running a 3 calls / 2 voicemails / 1 SMS cadence over 7 days; connect rate climbed from 6% to 9% and meetings per 100 dials hit 6. The opener is a tight trigger + problem (“saw you hiring RevOps; we help teams at that stage build pipeline”) which qualifies fast and nurtures naturally — anyone else seeing VM+SMS lift callbacks, and what tweak moved the needle for you?
I’ve found that personalizing the SMS can make a big difference. Instead of just stating who you’re, drop a line about the specific RevOps role they’re hiring for — makes it feel less salesy. I’ve seen similar success with texting right after the first voicemail, which keeps the conversation alive.
I’ve noticed that following up with a quick reminder SMS after leaving a voicemail really helps reinforce the message. Sometimes just saying, ‘I left you a voicemail about your RevOps role’ can jog their memory and prompt a response. Have you tried that approach, @sophia_moo30?