Training time vs phone time: where’s the ROI

I’m torn between a 2-hour weekly certification block with peer roleplays (stronger shared language, compliance) and keeping reps on the phones with 10-minute microlearning plus live call coaching - every class costs about 120 dials and about 3 demos per rep, but the skills could lift close rates. If you’ve tested both, what moved revenue (conversion, AOV, ramp) and strengthened the team without killing momentum?

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