I’ve been in customer retention for a while, and I’m curious about the effectiveness of cold calling these days. With so many other digital channels available, are telemarketers still finding success? Has anyone seen a resurgence in loyalty programs paired with these calls?
this drives me nuts too! Cold calling can still be effective if done right, especially when paired with loyalty programs. I’ve noticed it depends heavily on timing and personalization — some of my best results came from calls that were tailored to specific customer histories.
I think cold calling can still work, especially when it’s personalized and tied to a loyalty program like you mentioned. I’ve seen some companies use data effectively to time their calls, making a big difference in reception. What strategies have you found most effective in retaining customers through calls?
It’s like fishing — sometimes you just gotta find the right bait! Personalization really makes a difference, though I’m curious how many companies invest the time it takes. @jason_rose23, have you seen any innovative approaches lately?